Lesson 3 of 3 · PMS Strategies, Managers & Reporting

Investment Limits, Custody and Reporting to Clients

This lesson covers what SEBI limits inside a PMS portfolio and what it leaves to the manager: no general single-stock cap, percentage limits on securities of the manager's associates, limits on unlisted securities, custody of the securities, and the reports a client must receive.

Fact-checked 8 October 20263 practice questions in the game

No general cap on a single stock

SEBI does not set a general limit on how much of a PMS portfolio may sit in a single stock. A portfolio can therefore be concentrated in a small number of holdings. Where a manager does observe a limit, it is the manager's own policy, not a SEBI rule.

Concentration cuts both ways. The larger one holding is, the more its rise or fall moves the whole portfolio. This is one of the main risks of PMS, alongside market risk and dependence on the manager's decisions.

Limits on the manager's associates and related parties

Although there is no general single-stock cap, SEBI does set specific limits. One set applies to securities of the portfolio manager's own associates and related parties: 15% of the client's assets in a single associate, 25% across associates and 30% in total. These limits do not apply to advisory services. Another, described below, applies to unlisted securities. These are not the only limits in SEBI's rules: the Master Circular also restricts, for example, some lower-rated and unrated debt.

These limits deal with a situation in which the manager's own interests are involved: client money going into securities of entities connected with the manager itself. SEBI caps how much of a client's assets can go there.

Unlisted securities

Unlisted securities are also limited. For non-discretionary and advisory services, they may make up at most 25% of assets under management. Up to 100% is allowed for large-value accredited clients and for co-investment portfolio management.

An unlisted security has no exchange price and no ready market. It can be hard to value and hard to sell, which adds liquidity risk to the usual market risk.

Custody and reporting

Clients' securities are held by a custodian (a manager providing only advisory services is exempt from appointing one). The custodian keeps them in safekeeping while the client remains their owner. Custody is about safekeeping. It does not protect the securities' market value.

The manager must send each client a report at least once a quarter and an audited statement of the account every year. A client may also ask for a report when one is needed. None of these carries any assurance about the future.

Rules at a glance

Single-stock capNone set by SEBI in general; any limit is the manager's own policySEBI Master Circular for Portfolio Managers
Securities of the manager's associates and related parties15% of the client's assets in a single associate; 25% across associates; 30% in totalSEBI Master Circular for Portfolio Managers; not applicable to advisory services
Unlisted securities, non-discretionary and advisory servicesUp to 25% of assets under managementSEBI (Portfolio Managers) Regulations, 2020
Unlisted securities, large-value accredited clients and co-investment PMSUp to 100%SEBI (Portfolio Managers) Regulations, 2020
Reporting to each clientA report at least once a quarter; an audited statement every yearSEBI's rules for portfolio managers
Illustration

What concentration does to an account

The figures here are assumptions for arithmetic only. Suppose a PMS account is worth ₹1,00,00,000 and ₹40,00,000 of it is in one company's shares. SEBI's rules do not bar this, because there is no general single-stock cap.

If that one share price falls by 25% while everything else stays the same, the holding loses ₹40,00,000 × 25% = ₹10,00,000. The account falls from ₹1,00,00,000 to ₹90,00,000, a drop of 10%, because of a single holding. A rise of 25% in that share would lift the account by the same ₹10,00,000.

Worked example

The associate limits in rupees

  1. Assumption of this example: a client's assets in a discretionary PMS account are ₹2,00,00,000.
  2. Limit for securities of a single associate of the manager: 15% × ₹2,00,00,000 = ₹30,00,000.
  3. Limit across associates: 25% × ₹2,00,00,000 = ₹50,00,000.
  4. Limit in total: 30% × ₹2,00,00,000 = ₹60,00,000.

Result. On these figures the SEBI ceilings work out to ₹30,00,000, ₹50,00,000 and ₹60,00,000. They are ceilings on holdings in the manager's associates and related parties, not limits on holdings in unconnected companies.

Key points

  • SEBI sets no general cap on a single stock in a PMS portfolio; any such limit is the manager's own policy.
  • SEBI limits holdings in the manager's associates and related parties: 15% of the client's assets in one, 25% across them, 30% in total; these limits do not apply to advisory services.
  • Unlisted securities: up to 25% of assets under management for non-discretionary and advisory services; up to 100% for large-value accredited clients and co-investment PMS.
  • A custodian holds the securities, and the client remains the owner.
  • Clients get a report at least quarterly and an audited statement every year.

Common misunderstandings

  • It is wrong to say SEBI caps every PMS holding at a fixed percentage: there is no general single-stock cap, and any such limit is the manager's own policy.
  • The 15%, 25% and 30% limits are not diversification rules for the whole portfolio: they apply only to securities of the manager's associates and related parties.
  • An AIF is not the only regulated route to unlisted securities: non-discretionary and advisory PMS may hold them up to 25% of assets under management.

Questions people ask

Can a PMS portfolio hold only a few stocks?

SEBI sets no general single-stock cap, so a portfolio may be concentrated; any limit on a single holding is the manager's own policy.

Do the associate limits apply to advisory services?

No. The 15%, 25% and 30% limits do not apply to advisory services.

How often must the manager report?

At least once a quarter, with an audited statement of the account every year.

What this lesson relies on

  • SEBI (Portfolio Managers) Regulations, 2020 (as amended to 3 September 2025)
  • SEBI Master Circular for Portfolio Managers, 16 July 2025

This lesson was reviewed independently against these sources on 8 October 2026. Rules change: check the current regulation, scheme document or policy wording before relying on any figure. This is education, not advice.

Free learning from the Trustner Group. Trustner Academy is an education initiative of the Trustner Group, whose companies work across insurance broking and investment services, with offices in Bangalore, Guwahati, Kolkata, Hyderabad and Mumbai. Everything here is for learning only — it is not advice, a recommendation or an offer of any product. Scenarios are illustrative. Rules and figures change; check the current regulation, scheme document or policy wording before acting on anything.